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From the formation of the company on the 6th September 1981, Midland Red (East) Limited continued to use “Poppy Red” variants of the standard National Bus Company livery, carried over from the Midland Red Omnibus Company Limited (MROC), on their fleet of Leyland National buses.
The “Lancer” MAP area branding carried on vehicles operating in the Coaville and Swadlincote areas was the only branding inherited from the Midland Red Omnibus Company Limited (MROC). Midland Red (East) Limited abandoned this soon after the formation of the company and by the end of 1983 it had been totally phased out.
In January 1984, the company changed their name to Midland Fox Limited and introduced a new bus livery of dark red with golden yellow front divided diagonally by a golden yellow stripe. Vehicles that still carried the old overall red livery had their Midland Red fleet names replaced with the new company name and logo, which they continued to carry until being repainted.
Introduced in 1984, standard bus livery for Midland Fox of dark red and golden yellow, divided diagonally with a golden yellow stripe.
Limited Stop services, Private Hires, day trips and short break coach holidays operated under the “Foxhound” banner
By the early 1990s, the Midland Fox group had acquired a number of Subsidiaries operating local bus services and coach holidays. Leyland Nationals were operated at some of these subsidiaries on local bus services in local bus liveries.
Wreake Valley Travel was acquired by Midland Fox Group on 1st January 1988, and operated as a subsidiary. Vehicles in the Wreake Valley fleet did not carry group fleet numbers, but instead had their own local fleet numbers.
Wreake Valley Travel operated routes from Leicester to the suburbs of Birstall, Syston, Glenfield and Thrumaston, plus private hire and contract services.
Overall green with a white or cream stripe or a thick cream band. This livery was phased out from 1992 in favour of the standard Midland Fox bus livery of dark red and golden yellow, divided diagonally with a golden yellow stripe.
Tellings-Golden Miller were based in Weybridge and operated local bus services within London and Surrey as well as coach holidays. Vehicle livery was white with blue skirt. Some vehicles also carried a yellow stripe.