When the first batch of 37 Dennis Lances were purchased by Midland Red West Limited for Digbeth depot in 1994, the marketing department produced a four page leaflet titled “Welcome Aboard the new Dennis Lance” to promote the new vehicles. Curiously, although the entire batch of vehicles were to be allocated to Digbeth, all the photographs on the leaflet show the vehicle in and around Malvern, which was well outside the area covered by Digbeth.
In 1995 Midland Red West purchesed a second batch of 19 Dennis Lances for Worcester depot. The marketing department again produced a four page leaflet to promote these vehicles, also titled “Welcome Aboard the new Dennis Lance”