On Friday 1st June 1928, the Birmingham and Midland Motor Omnibus Company Limited (BMMO—Midland “Red” Motor Services) commenced operation of a new network of local bus routes in the City of Worcester. This network replaced the electric tramway network that ceased operation on the previous day, and was introduced as part of the historic “Worcester Agreement”, in which BMMO oversaw and operated local bus routes in Worcester on behalf of the local authority.
The new Worcester bus network was the first of many area networks to be introduced by BMMO carrying a letter prefix on route numbers to denote the area, with Worcester route numbers having a “W”-prefix. To operate this new network, BMMO moved a fleet of approximately thirty new SOS “QL” buses to the city. The existing Worcester (East Street) depot could not accommodate all these, so a former factory in Padmore Street was acquired and converted for bus operation.
See Service W1 for a list of routes operated as part of the 1928 Worcester local bus network.
The first version of Service W7 was part of the original local Worcester bus network that was introduced by Birmingham and Midland Motor Omnibus Company Limited (BMMO—Midland “Red” Motor Services) on Friday 1st June 1928, following the closure of the City's tram network. It ran between Worcester City Centre and the Berwick Arms on Bath Road, as a direct replacement for a tram route that had previously terminated at the same place.
By the end of 1938, Service W7 had been withdrawn and replaced by additional journeys on Service W10, which ran over the same route but continued along the Bath Road to terminate at the junction with Norton Road.