MidlandRed.net

With the exception of 67631 (R/No: VX54MOV), all of the Alexander Dennis Enviro 300 buses that have been acquired new by First Midland Red Buses Limited have been delivered in FirstGroup corporate livery.
 

On the 14^th December 2004, First Midland Red Buses Limited took delivery of VX54MOV, an Alexander Dennis Enviro 300, which was delivered in plain overall red livery to commemorate to hundredth anniversary of the formation of the Birmingham and Midland Motor Omnibus Company Limited (BMMO — Midland “Red”).

The vehicle initially entered service on 15^th December at Redditch depot (RH) for driver familiarisation duties, before entering normal service at that depot on 15^th January 2005 as fleet number 67631.  On 21^st January 2005, the she was taken to the body shop at Worcester depot (WR) and fitted with “Midland” fleet names, numbers and logos in the BMMO style of gold with black outlines. The wording “Celebrating 100 years of service from Midland Red” was applied above the windows in gold lettering, along with the standard “First” logo and fleet name. Shortly afterwards she moved to Evesham depot (EM), presumably as this depot operates mostly rural services and the bodywork was less likely to be damaged.

In 2004, First Midland Red also repainted Leyland National number 90270 (R/No: HHA101L) to overall red BMMO livery as part of the centenary celebrations. This vehicle had been new to BMMO in 1972 in overall red BMMO livery as fleet number 101.

On 5^th September 2005, First Midland Red re-launched their park and ride services in the City of Worcester under the new brand name “Worcester Express.”  At the end of August 2005, two vehicles from this batch were repainted to orange and purple livery ready for the launch of these services, and shortly after they recieved route branding for the Worcester Express service W1.

In December 2006, the route branding for these vehicles was removed.